Whether you’re new in sales or a well-established professional, one of the hardest tasks everyone faces is securing new business leads. What’s even harder is ensuring those leads are qualified rather than those who might express mild interest in your product or service.
Mastering this aspect of your career is key to grow as a business development professional. You can prospect, cold-call, email and text all day long, but one of the surest (and easiest!) ways to grow your book of business is with referrals and introductions. Three effective best practices to get qualified referrals will help you step up your game and uncover a path to new levels of success.