From playing on the playground as kids to negotiating in a conference room as adults, social pressure affects us. After all, humans are social creatures! We crave acceptance. So much that we'll pay exorbitant sums of money, swipe endlessly, or even lie just to have companionship.
Unfortunately, this can be a liability in negotiation. And if you're negotiating with a professional, they know how to use social pressure against you. Luckily, there are tactics you can use to recognize, prevent, and even defend against those tactics.