Think about the best sales presentation you've ever made. You researched your prospect. You put together a killer PowerPoint. You gave them all the reasons they should buy. Yet for some reason, they didn't become a customer.
Giving an effective sales presentation requires more than just having a well-crafted pitch and an excellent slide deck. It also requires a deep understanding of your prospect's issues and challenges - or "pain points." And the same thing applies to leading a team and managing your people!